Resume

Summary

Quality-driven writer/editor with a background in technology journalism and editorial management. Delivers clear, persuasive copy for print, web, or video, to inspire engagement and advocacy. Expertise includes developmental editing, researching, and interviewing. Very hands-on, with a willingness to live and breathe every topic.

Experience

2024 – Present: Content Marketing Manager
Denodo Technologies (Palo Alto, California)
In addition to everything I did for Denodo as a freelancer (See 2014 – December 2023 below), I’m now also:

  • Guiding external agencies in company and product positioning
  • Maintaining writers’ guidelines (covering positioning, style, and usage)
  • Creating and socializing collateral templates
  • Writing press releases
  • Managing a book project (details soon!)

2014 – December 2023: Independent Writer/Editor

  • For Denodo Technologies, wrote and edited white papers, articles, Web pages, blog posts, data sheets, and other materials to clearly convey the benefits of the company’s logical approach to data management. Enhancing the consistency and cohesion of Denodo’s diverse marketing output.
  • Wrote a 64,000-word memoir about growing up with my sister, an extraordinary woman with intellectual disabilities, after taking the manuscript through two revisions in response to peer and professional feedback.
  • Performed a developmental edit of an early draft of Mega Thinking, coaching the writer towards a powerful new revision.
  • For Datatron, wrote the company profile, web copy, ghostwritten articles, case studies, and a video script, to illustrate the powers of the company’s machine learning operations (MLOps) platform.
  • For Mozilla, wrote Web copy to raise awareness about the shape of the Web in 2015 and copy to support and promote the launch of Tiles in Firefox.

2013 – 2014: Copywriter/Editor
RMS (Newark, California)

  • Wrote web copy to illustrate a complex technology (catastrophe modeling software).
  • Edited digital and print materials, removing errors and increasing impact.
  • Analyzed source materials that bridged science and statistics, empowering my writing and editing with a deep understanding of the subject matter.

2012 – 2013: Independent Writer/Editor

  • Wrote a white paper to express Informatica’s vision of a single solution for managing master data across departmental and divisional boundaries.
  • Wrote and edited Web copy for Return Path and edited collateral across the entire organization to reflect the company’s emerging brand identity.
  • Developed a brief that illuminated the RichRelevance personalization platform, so retailers could immediately appreciate its value.

2011 – 2012: Marketing Communications Manager
Message Systems (San Francisco, California)

  • Wrote white papers, landing pages, and blog posts, improving the performance of lead nurturing campaigns and raising brand awareness.
  • Contributed to team brainstorms that drove campaign and headline concepts.
  • Managed the selection, testing, and rollout of a social intranet platform (Jive) to 130 employees, streamlining interdepartmental communication and collaboration.

2009 – 2011: Independent Marketing Copywriter/Journalist

  • Wrote internal pages that enhanced collaboration for Cisco Systems, product pages that reached new vertical markets for SurveyMonkey, and a customer Web section for TIBCO that demonstrated complex B2B solutions in action.
  • Wrote articles and tutorials for DigiZine (Digidesign, now Avid), Electronic Musician, and Macworld, using helpful, informative instructions to engage and inspire readers.

2008 – 2009: Marketing Communications Manager
GoldenGate Software (San Francisco, California, now part of Oracle)

  • Produced persuasive, in-depth marketing collateral for technical decision makers, so they could quickly grasp differentiating features and product benefits.

2004 – 2008: Marketing Communications Manager
VeriSign (Mountain View, California)

  • Wrote the company history and a series of articles, white papers, case studies, and web pages, expressing VeriSign’s emerging corporate identity.
  • Improved top-level corporate positioning documents, accelerating the uptake of new messaging across the company.
  • Created style guides that strengthened the VeriSign voice across all collateral.
  • Supervised consultants, interns, and collaborating teams, ensuring that all messages conveyed the brand promise.

Previous Relevant Experience

Senior Editor, Macworld

Edited, assigned, and authored thorough, discriminating hardware and software reviews for print and online publication, to educate readers and increase circulation. Managed editors to improve consistency and quality. Tested software and hardware, improving product evaluation with hands-on experience.

Lead Editor, MacHome

Established the editorial voice and vision of the magazine. Planned future issues, galvanizing editorial and advertising teams. Hired and mentored the staff, to build a nimble, charismatic, productive team. Managed the web site so that it best reflected magazine goals. Ensured that all content was more than the sum of its parts. Set and maintained the editorial budget, for steady productivity.

Writer/Editor, Self-Employed

Copy edited for Wired (San Francisco, CA), upholding high editorial standards. Co-wrote the Printing chapter for the Macintosh Bible (9th Edition, Peachpit Press), delivering friendly, highly detailed technical advice.

Education

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